Marketing Campaign Management


Persistent’s Teamworx Marketing application is a single, central tool for managing all marketing work — not just project work — through the entire task lifecycle, from initial request to delivery. It provides integrated collaboration and visibility throughout, providing access to the information required as it is required. The application streamlines tasks using the automated workflow management, and dramatically improves collaboration among stakeholders.

Key Features

  • Offers a universal management tool for any kind of marketing campaign using complex business rules
  • Provides real time document/image/video proofing by supporting annotation and collaboration
  • Leverages a project management tool for real-time capacity management and planning
  • Includes weekly and monthly calendar-based reports to track and assess tasks  
  • Creates drilldown reports for at-a-glance marketing project activities and budget reviews
  • Tracks effort variance metrics for continuous process improvement