Digital disruption is redefining branch banking globally, resulting in a significant reduction in the number of branches. Branches are also being reformatted to focus on complex and high-value transactions. There is an increasing needed to synergize the digital and physical worlds of the customer to drive a significant increase in customer engagement and revenue at a branch.
HCL’s Digital Branch Customer Experience application demonstrates how the customer can be engaged at a branch by leveraging digital solutions. The app addresses managing customer footfall at the branch, reducing wait times, providing priority services to privileged customers, and pushing real-time product offers based on a customer’s profile.
The key features and capabilities include:
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