What is a concise description of Appian to present to a potential customer?

Can you describe in just two slides what Appian is in order to convince someone uninitiated?

I have the Appian marketing ppt deck with 100 or so slides - this has a lot of ideas for convincing someone already intersted. But suppose you want to describe and convince the COO of a large organization in just two slides, in a presentation where also other technologies are mentioned as possible investment candidates (Big Data, Analytics, Risk etc etc)

Any ideas/suggestions?

OriginalPostID-205124

OriginalPostID-205124

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