I would like to create a friendly URL for a record link and insert into the body

I would like to create a friendly URL for a record link and insert into the body of an email. I have been able to retrieve the record link in question but how do you give it a friendly name? Here is an example of what I have now:

Order Link:

scrippsnetworksdev.appiancloud.com/.../summary

Here is what I would like:

Order Link:

Click here to view this order

OriginalPostID-137304

OriginalPostID-137304