Associating surveys with an existing record

https://forum.appian.com/suite/sites/shared-components/page/shared-components/record/lMBCLGOdlMUpdGVqW3dQaIKmclBmvvNEj8vu_cjb7T-5YiPr4Fu8ly5Yj1s09uenE4RYzA8zKyx7eiUh-yvLnM47FG0TG_8b2dqtSS60wa_lEROBw/view/summary

The above Survey Application shared on Forum states a feature as "Associate surveys with your existing records" -- has anyone implemented this? I'm just becoming familiar with how the app is designed, but would like some insight to how we could take the survey or results and associate them with existing records.

Should we just add hooks to the data in our existing records to gather the desired survey results? From a design approach, what is the best path? 

Thanks for suggestions. 

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