Address Validation and Standardization Utility

Overview

In this customer-oriented world, one of the pre-requisites to ensure top-notch customer service is having accurate and up-to-date information about your clients. Physical address is one of the key components that makes up customer identity. Approximately 20% of addresses entered online contain errors - spelling mistakes, wrong house numbers, incorrect postal codes, formatting errors that don’t comply with a country’s postal regulations. This can result in late or undeliverable shipments, a big and costly concern for companies doing business domestically and across borders.

Having clean, standard and accurate physical addresses has following benefits:

• Saves time and money on returned shipments, undeliverable packages and failed delivery fees
• Enhances the effectiveness of data analytics. Accurate data can be used in location analytics to see where your customers are based
• Improves customer service and brand perception
• Improves the effectiveness of direct marketing activities

Key Features & Functionality

The address validation component will have options to validate and standardize addresses using USPS (for US based addresses) and Melissa (international addresses including US).

• This is a reusable component with an option to enable either USPS or Melissa validation or both and is created using out of the box Appian components.
• The component (if Melissa is used) additionally can provide geocodes for mapping the addresses
• User has an option to select verified address and the entered address fields will be replaced with the verified address with a single click
• Results also include additional information on the correctness of the address components, and about the address fields that were updated/corrected