Address Validation and Standardization Utility

In this customer-oriented world, one of the pre-requisites to ensure top-notch customer service is having accurate and up-to-date information about your clients. Physical address is one of the key components that makes up customer identity. Approximately 20% of addresses entered online contain errors - spelling mistakes, wrong house numbers, incorrect postal codes, formatting errors that don’t comply with a country’s postal regulations. This can result in late or undeliverable shipments, a big and costly concern for companies doing business domestically and across borders.

Having clean, standard and accurate physical addresses has following benefits:

  • Saves time and money on returned shipments, undeliverable packages and failed delivery fees
  • Enhances the effectiveness of data analytics. Accurate data can be used in location analytics to see where your customers are based
  • Improves customer service and brand perception
  • Improves the effectiveness of direct marketing activities

The address validation component will have options to validate and standardize addresses using USPS (for US based addresses) and Melissa (international addresses including US).

  • This is a reusable component with an option to enable either USPS or Melissa validation or both and is created using out of the box Appian components.
  • The component (if Melissa is used) additionally can provide geocodes for mapping the addresses
  • User has an option to select verified address and the entered address fields will be replaced with the verified address with a single click
  • Results also include additional information on the correctness of the address components, and about the address fields that were updated/corrected

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