Med Rep Assist Solution

Overview

• Lack of unified HCP profiles to find and engage qualified HCP.
• Lack of end-to-end HCP/rep interaction journey visibility hindering actionable insights available to Sales Rep.
• Limited utilization of AI capabilities to intelligently orchestrate HCP engagement

Key Features & Functionality

• AI-driven insights on doctor profiles provide detailed information, including meeting preferences, sales patterns, key discussion points, and previous feedback.
• The Appian AI chatbot assists medical reps on the go, answering queries and providing support in real-time.
• The dashboard displays the daily call schedule highlights high-priority HCPs and shows top-selling products and leading campaigns.

Benefits & Business Impact

The solution provides a comprehensive view beyond traditional CRM systems, thereby improving efficiency and productivity. With AI-generated insights that go beyond rule-based information, medical representatives can efficiently prepare for meetings, leading to more effective interactions and better decision-making. Additionally, the solution improves customer satisfaction through timely follow-ups and personalized interactions, ultimately driving higher sales.

• 80 -100% increase in Sales Representative’s productivity to manage HCP interaction
• Optimize TAT by 80% for HCP queries through Gen AI based knowledge management
• Target 50%- 80% increase in HCP conversion rate.