Smart Sell

Overview

Business campaigns that do not use the propensity scores end up targeting incorrect customer segments and incur high marketing costs with lower effectivity. On the other side, Cross-sells and campaigns that are non-customer centric do not yield a high conversion rate, thereby increasing the need for an analytically derived customer intelligence.

Smart Sell targets customers by performing a 360-degree analysis of customer characteristics to optimize campaign targets with specific offers. It predicts and recommends add-ons intelligently, thereby improving the cross-sell efficacy.

Key Features & Functionality

Propensity Based Campaign: AI / ML models to determine customer's propensity to buy
Smart Add-On Recommendations: Customer-centric and specific add-ons to improve Upsell and Cross-selling
Analytics & Reports: Real time reports, dashboards to show trends and data analytics
Deploy Once - Use Anywhere: Solution can be seamlessly used across multiple channels ie., laptop, tablets etc without any additional effort for coding or deployment
Optimized Email Campaigning: Optimized portfolio of customers for email campaigning
Configurable : Emails campaigns / add-on configurations and insurance management are all configurable
Identify Bounce Rates: Improve sales closures by identifying bounce rates and exit touchpoints of a customer and follow-up customers to closure
Integrate with CRM: Determine propensity of customer by integrating with CRM systems

Benefits & Business Impact

Customer-centric cross channel offers and propensity-based/ qualified targeting of customers
Improved targeting of cross-sell campaigns
The AI/ML Models have proven increase in conversion rate up to 4% and 83% reduction in modelling and scoring