Issue with data-server startup @ Step 12 of "Quick Installation Guide"

I am trying to setup new server, I have received and successfully installed APPIAN temporary license too.

 

Unfortunately, I am stuck @ step 12 (Part Twelve: Start Appian and Log In), with “starting data-server” step (<APPIAN_HOME>\data-server\bin\start.bat).

Kindly see the ATTACHED screenshot with detailed error message and advice:

 

 

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