How to convince prospects to use Appian at it's fullest potential?

I have constant prospects looking for Appian as a process documentation tool. They are always looking to diagram their entire business in order to start automatizing in a few years. What resources do you recommend me to use in those cases, so I can change the conversation and still engage them with Appian?

Basically I want to tell them that there is value on documentation, but Appian is not that kind of solution anymore. Appian decided to use BPM where it generates the most value.

#BPMN #BPMN2.0 #Prospect #Marketing #Branding #Sales



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